Summer in Furano reaches its peak in July, when lavender fields are in full bloom, the countryside is at its most colorful, and the mild weather is ideal for sightseeing and outdoor activities.
From scenic flower fields and mountain views to rafting, cycling, and seasonal food, Furano in July offers plenty of ways to experience Hokkaido at its best.
See Furano’s Lavender Fields in Full Bloom
Lavender season is one of the biggest reasons to visit Furano in July.
At popular destinations such as Farm Tomita and Hokuseiyama Lavender Garden, rows of lavender cover the hillsides in shades of purple. Surrounded by green fields and views of the Tokachidake Mountain Range, these landscapes are among Furano’s most recognizable summer sights.
July is also a great time to explore nearby Biei, including Shirogane Blue Pond and Shirahige Falls. Scenic drives through the rolling countryside reveal flower fields, farmland, and wide-open views around almost every corner.
Lavender events and festivals are also held throughout July and August, adding even more to the summer travel experience.
Enjoy Comfortable Summer Weather
Compared with many parts of Japan, Furano has relatively mild and dry summer weather.
Daytime temperatures in July generally reach around 79 to 82°F (26 to 28°C), making it comfortable for sightseeing, walking through flower fields, and exploring the area by car or bicycle.
Temperatures can drop to around 64°F (18°C) in the morning and evening, so bringing a light jacket or cardigan is recommended. An extra layer is also useful when visiting higher elevations.
Sunny days can bring strong UV exposure, so remember to pack sunscreen and a hat.
Discover the Best Outdoor Activities in Furano
July is an excellent time to enjoy outdoor activities in Furano.
The Sorachi River is a popular destination for rafting and canyoning, with courses available for different ages and experience levels. Family-friendly rafting programs are also available for visitors traveling with younger children.
Electric-assist bikes are another great way to explore Furano’s flower fields, farms, and countryside at a relaxed pace.
For a memorable start to the day, take an early-morning hot-air balloon ride and enjoy panoramic views over the Furano Basin and the Tokachidake Mountain Range.
The Furano Ropeway also offers sweeping views from an elevation of approximately 2,950 feet, providing an easy way to experience the region’s mountain scenery.
Taste Furano’s Seasonal Summer Food
July is one of the best months to enjoy Furano’s local produce and dairy products.
Furano melons reach their peak during the summer and are known for their rich sweetness. One of the area’s most popular desserts is Santa no Hige, or Santa’s Beard, at Popura Farm in Nakafurano. This eye-catching treat combines half a Furano melon with soft-serve ice cream.
Other local favorites include soft-serve ice cream from Biei Farm, cheese soft-serve from the Furano Cheese Factory, and lavender soft-serve at Farm Tomita.
Furano Marche is also worth a visit for fresh vegetables, regional specialties, local snacks, and souvenirs.
Stay at Nozo Hotel During Your Furano Summer Trip
After a day of exploring lavender fields, outdoor attractions, and local restaurants, return to Nozo Hotel for a comfortable place to relax.
Conveniently located for sightseeing in Furano and the surrounding area, the hotel is an ideal base for summer travel. Unwind in your room, recharge for the next day, and enjoy a slower pace between your adventures.
With peak lavender season, beautiful scenery, outdoor activities, and fresh seasonal food, July is an ideal time to experience Furano. Nozo Hotel looks forward to welcoming you and helping you make the most of your summer stay in Hokkaido.
