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Discover the Blooms of Furano: A Summer Flower Wonderland

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Mother and Child in Flower Fields Furano

Even though Furano is widely considered a winter destination by tourists, we’d like to argue that the Furano area is one of Japan’s most beautiful summertime destinations. With countless natural attractions, numerous outdoor activities, rich culture, and an overall cooler temperature, it is the perfect place to enjoy time in nature. From mid-June to early August, Furano’s flower fields are in full bloom, with the peak season in July presenting an awe-inspiring sight. The fields stretch out in every direction; visitors can fully immerse themselves in the bright colors, floral aroma, and gentle summer breeze. 

If you happen to be visiting the Furano area between July 13th and 21st, we highly recommend checking out the Lavender Festa Kamifurano. The festival celebrates the peak lavender blooming season, and features live music, local food vendors, fireworks, and the rare opportunity to walk the flower fields at night. 

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If you’re short on time and looking for an all-in-one Furano flower experience, look no further than Farm Tomita. Known for its extensive lavender fields, this farm showcases numerous varieties that cover the landscape in rich purple hues. Visitors can wander through these fragrant fields, savoring both the sight and scent of the blossoms. Farm Tomita also features a variety of other flowers, including poppies, marigolds, and cosmos, ensuring a colorful display throughout the season. Additionally, they offer a range of lavender-infused products, from essential oils and soaps to delicious lavender-flavored ice cream, acting as a perfect place to buy local gifts and souvenirs for your loved ones back home.

Beyond Farm Tomita, Furano boasts several other picturesque flower spots. Shikisai-no-oka Hill, for example, is a must-visit location. This panoramic flower garden spans several hectares and features an array of blooms arranged in stunning patterns and designs. The hill’s name, which translates to “Hill of Four Seasons,” reflects its year-round appeal, but summer is when it truly comes alive with vibrant colors. Visitors can explore the gardens on foot, by tractor bus, or even by cart, each offering a unique perspective of the floral arrangements. The combination of rolling hills and meticulously curated flower beds is nothing short of spectacular.

Furano’s flower tourism isn’t just about the visual spectacle; it also offers a chance to experience the local culture and hospitality. Furano cafes and restaurants serve dishes incorporating regional produce, providing a taste of Hokkaido’s culinary delight. For example, Nozo Hotel changes its restaurant and cafe offerings several times per year, offering fresh, locally sourced seasonal dishes. Check out our summer menu here: https://nozohotel.com/en/restaurant/

For those thinking about making their way out to Furano this summer, we sincerely believe it is much more than a day-trip destination. Whether you’re a passionate gardener, a photography enthusiast, or simply looking for a serene escape, Furano in the summer is a destination that promises beauty, relaxation, and a deep connection with nature. Experience the best Hokkaido has to offer with us here at Nozo Hotel.